Social Media is an overwhelming, confusing, ever changing entity. Many individuals and companies struggle with how to use it effectively in promoting their business. As I think of everything I have learned and experimented with over the last 10 years with social media, I came up with a list of some of my favorite tips that have helped us along the way. Here are 7 tips that can help you improve your success with social media.
- Pick the right platform (s) for you and your business - There are endless social media platforms available out there, but they are not all a great fit for you and your business. Take some time to learn the basics about the most popular platforms. Select only those that make the most sense for your business. Limit your activity to no more than 3-4 platforms. Beyond that it becomes too much to manage and you will waste time you should be dedicating to other activities.
- Don’t try to do too much- It is all about quality, not quantity. Be careful you don’t try to do too much.Especially if you are new to the world of social media, start small. Pick one platform and build a plan and track your success around that before growing to multiple platforms.
- Cookbook the behavior- In our Sandler sales training we preach the importance of managing the behaviors required for success in selling. It is no different when managing your social media strategy. Create a cookbook of how many posts, updates, videos etc, you need to be creating on a daily, weekly or monthly basis. Track how you are doing against completing those behaviors. You can’t control how well some of your social media activities perform, but you can control what and how often you do the behaviors.
- Manage your multiple accounts together- There are several tools available for managing your multiple platforms all in one place. These tools, some free and some paid, allow you to log into one place where all your various platforms are linked. You can post content, schedule content and see analytics in one place without having to log into each platform separately.
- Have a plan of what to post-Know what you want to post in your various platforms, a week or even a month out. Create a calendar for what you want to post. Schedule planned posts out ahead of time to save time later.
- Don’t Sell on Social Media- It is obvious that a business wants to use social media to improve sales and build customer relationships. However, this isn’t a direct sales platform. Your primary goal should be to provide relevant information, foster relationships, and build awareness.
- Use Analytics- There a lot of options available to analyze your social media campaign success and failure. Linked In and Facebook have good analytics tools built right in. There are also several free options available that provide 3rd party analysis. Don’t just collect reports; read them and use the data to build upon or improve the performance of your campaigns. The world and how we communicate has changed. Social media is not a fad, and it is not going away. Learn how to make social media work for your business.